The mistakes that kill app projects before launch
After two decades of building mobile applications, we've noticed the same critical mistakes appearing across organizations of all sizes. These aren't edge cases — they're patterns that cost companies months and significant budget.
Mistake 1: Skipping user research
The most expensive mistake happens before a single line of code is written. Teams fall in love with their feature idea, build it for 6 months, and discover that users don't want it or don't use it the way the team imagined.
What to do instead: Talk to 10-15 real users before development starts. Build clickable prototypes and test them. You'll learn more in two weeks of user research than in two months of development.
Mistake 2: Building everything at once
"We need all 47 features for launch" is a recipe for an 18-month project that's 50% over budget. Feature creep kills timelines and demoralizes teams.
What to do instead: Launch with 5-7 core features that solve the primary user problem. Collect data on how people actually use the app. Then build the next features based on real usage patterns, not assumptions.
Mistake 3: Ignoring performance from the start
"We'll optimize later" is technical debt that compounds. If you wait until the app is feature-complete to address performance, you'll find architectural decisions that can't be fixed without significant refactoring.
What to do instead: Set performance budgets from day one. App startup under 2 seconds. API calls under 500ms. Smooth 60fps scrolling. Test on mid-range devices, not developer MacBooks.
Mistake 4: Choosing technology before understanding requirements
"Let's use React Native" or "We need microservices" — deciding on technology before fully understanding what you're building leads to mismatched solutions.
What to do instead: Define your requirements first, then select the technology that fits. Not the other way around.
Frequently asked questions
How long should app development take? A solid MVP for a consumer app: 3-5 months. An enterprise app with complex integrations: 6-12 months.
What's the biggest budget risk? Scope changes after development starts. Every requirement change during active development costs 4-10x what it would have cost during the planning phase.
Starting a mobile app project? We can help you avoid these mistakes from day one.