The AI features users actually use
A decade ago, adding AI to an app meant integrating a basic chatbot. Today, AI capabilities are woven into every layer of the app experience — and users don't just tolerate them; they expect them.
The shift happened because AI moved from a visible feature ("chat with our bot") to an invisible infrastructure layer that makes the entire app smarter.
Where AI adds real value in mobile apps
Personalization engines
The most impactful AI feature in modern apps is invisible. Users don't see "AI" anywhere — they just notice the app seems to know what they want. Product recommendations, content ordering, and adaptive learning paths all run on ML models that observe behavior and adjust.
Our work on IBI Smart confirmed this. Users with AI-personalized dashboards traded 3x more frequently than users with static interfaces.
Biometric authentication
Face recognition, fingerprint scanning, and voice verification have replaced passwords. The technology runs locally on-device, making it both fast and private. For enterprise apps handling sensitive data, biometric authentication is a baseline expectation.
Predictive interfaces
Smart apps anticipate user needs. A navigation app pre-loads your commute route. A banking app surfaces your most-used payment recipient. These features reduce friction by eliminating repetitive actions.
Intelligent search
Users type natural language queries and get relevant results, not just keyword matches. We've implemented semantic search in enterprise apps where natural language search reduced average search time from 4 minutes to 30 seconds.
Practical considerations
Processing location. On-device AI is fast and private but limited. Cloud-based AI is powerful but requires connectivity. Most production apps use both.
Cost. AI API calls add up at scale. Budget for this explicitly.
Testing. AI features are probabilistic. You need evaluation frameworks that measure output quality across representative datasets.
Frequently asked questions
Can we add AI features to an existing app? Yes. Most AI features integrate as new modules. Start with personalization or search — they deliver the highest ROI.
Do users care about AI features? They care about the outcomes, not the technology. Label the benefits, not the technology.
Building a mobile app that uses AI effectively? We can help identify which capabilities will move your key metrics.