Globalbit is an Israeli custom software development company. This page is a case study about Espresso Club (Retail & E-Commerce). Globalbit built the e-commerce app and website for Espresso Club, automated their supply chain, and launched a loyalty program. Transformed Israel's #2 coffee brand from phone-only ordering to a digital commerce powerhouse. Key facts: 350,000+ monthly active users, 5 million cups ordered monthly, 24/7 digital ordering replacing business-hours-only phone service.
We Turned Israel's #2 Coffee Brand Into a Digital Powerhouse
monthly active users
cups of coffee ordered every month
ordering, up from business-hours-only phone service
Building the Digital Commerce Engine for Israel's #2 Coffee Brand
Globalbit built the e-commerce app and website for Espresso Club, automated their supply chain, and launched a loyalty program. Transformed Israel's #2 coffee brand from phone-only ordering to a digital commerce powerhouse.
A Market Leader Stuck in the Phone Era
Espresso Club is Israel's second-largest coffee brand. Every month, 350,000 customers consume 5 million cups of their coffee at home and in offices. But the only way to order capsules was by calling a service rep. That model couldn't scale, couldn't personalize, and was losing ground to competitors with apps.
- -Revenue Bottleneck — Sales depended on human capacity. Every order required a call, limiting availability, slowing reorders, and restricting upsell opportunities. Growth required hiring, not system optimization.
- -Zero Direct Digital Relationship — There was no direct digital channel to capture behavior, preferences, or purchase patterns. Without data, personalization, retention mechanics, and loyalty automation were impossible.
- -No Scalable Growth Infrastructure — The operational model could not scale without increasing cost proportionally. Manual order processing, pricing complexity, and fulfillment coordination created structural limits on expansion.
- -High Operational Friction — Manual order processing caused dispatch mistakes, wrong deliveries, and product returns. Each error cost money twice: once in the return, once in the re-shipment
"Espresso Club wanted to become one of Israel's most innovative food companies. They needed a technology partner who could build the platform for that, not just an app, but a full digital business system."
From Phone Calls to One-Click Commerce
Designed for Instant Conversion
The ordering experience was built around one principle: make it easier to buy coffee from Espresso Club than from anyone else.
From Brief to Launch in 4 Steps
The engine behind 5 million cups a month
Customers experience a simple coffee ordering app. Behind it runs a scalable digital commerce platform that powers both B2C and B2B operations, automates supply chain workflows, and enables 24/7 self-service without increasing headcount. This is digital transformation built for operational efficiency and revenue scale.
Why Espresso Club Chose Globalbit
Proven digital transformation expertise in retail, e-commerce, and consumer brands at scale. We design and build revenue-driving digital platforms that replace operational bottlenecks with scalable infrastructure.
Espresso Club Leadership on Globalbit
Working with Globalbit was exciting, satisfying and occasionally surprising. It was impressive to watch Globalbit's team connecting with our deepest marketing challenges and professionally translating them to the technological space.
Great Partner for Success! We've been working with Globalbit in the past 4 years, Developing our online services: Apps and Website. The experince is great in all matters, They are proffesionals, willing to take any challenge and dealing perfectly with any obstacle on the way. All in full cooperation with great and human communication along the way.
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From Call Center to Scalable Digital Commerce
A phone-based business transformed into a high-throughput digital commerce platform built for revenue growth and scalable operations.
