Globalbit
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Globalbit is an Israeli custom software development company. This page is a case study about WeShoes (Retail & E-Commerce). Globalbit redesigned WeShoes (Israel's largest shoe retailer) into a modern e-commerce platform with improved conversion, mobile-first UX, and scalable architecture. Key facts: Israel's largest shoe retailer modernized, mobile-first e-commerce platform, improved conversion rates, scalable architecture.

We Redesigned Israel's Largest Shoe Retailer Into a Modern E-Commerce Platform

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WeShoes · E-Commerce · Product Design
70+ Stores

Israel's largest footwear retail chain

20+ Brands

Crocs · Blundstone · Desigual · Seventy Nine — one unified platform

4 Months

from discovery to development-ready product definition

Their Stores Sell. Their Website Didn't. We Fixed That.

WeShoes is Israel's largest shoe retailer — 70+ stores, 20+ international brands. But their website was stuck. It listed products instead of selling them. Globalbit defined the entire new e-commerce platform: UX, UI, design system, technical architecture, and development specs. Four months from kickoff to a build-ready blueprint.

[ THE CHALLENGE ]

Israel's Biggest Shoe Chain Had a Website That Didn't Convert

WeShoes owns the Israeli mall market. 70+ locations, exclusive distribution for Crocs, Blundstone, Desigual, and more. People walk in and buy. But online was a different story. The website was years behind, the mobile experience was unusable, and 20+ brand identities were mashed together without any design logic. The old site displayed products. It didn't sell shoes.

  • -The website didn't sell like the stores do — WeShoes owns 70+ mall locations. Walk into one, and you'll spend an hour trying things on. Their website? People bounced. The digital experience was years behind the physical one.
  • -20+ brands that looked like a messy catalog — Crocs, Blundstone, Desigual, Seventy Nine, and dozens more. Each brand has its own identity, but the old site jammed them all into the same generic layout. No brand felt represented.
  • -70% of shoppers were on mobile — Most of WeShoes' traffic comes from phones. The old website gave them a shrunken desktop page. Buttons too small, images too compressed, filters impossible to use one-handed. People left.
  • -Products were listed, not sold — The site showed shoes in a grid. No styling inspiration, no size guidance, no reason to buy now instead of later. It was a catalog. You could look at shoes, but you couldn't shop for them.

"WeShoes' physical stores sell the experience as much as the product. Their website needed to do the same. That meant defining a completely new platform — not patching the old one."

We Defined a Platform That Sells Shoes, Not One That Displays Them

Buying shoes online is personal. People browse by look, not by model number. They need to trust the fit. They want to be inspired. Globalbit started with how WeShoes customers actually shop in stores and designed a digital experience that captures the same psychology — browse by style, build confidence through product pages, check out without friction.

We delivered everything needed to build: UX architecture, UI design, a multi-brand design system, interaction specs, and full technical documentation. Four months from first meeting to development-ready blueprint. No ambiguity, no gaps.

[ WHAT WE DELIVERED ]

Six Design Decisions That Change How People Shop

Each of these was a deliberate choice. Not decoration — conversion strategy applied to screens.

[ 01 ]

Shop by style, not by SKU

We restructured navigation around how people actually buy shoes: by occasion, by look, by brand. Three taps on mobile to find the right pair. Two clicks on desktop. The old site made people scroll through hundreds of products hoping to get lucky.
[ 02 ]

Product pages that answer 'Will it fit?'

Multiple angle photos, color swatches, size selectors with availability, star ratings, and clear pricing. The biggest barrier to buying shoes online is fit anxiety. Every element on the product page is designed to reduce it.
[ 03 ]

Mobile that works one-handed

Full-screen banners, thumb-reach navigation, swipeable galleries. We didn't shrink the desktop site — we designed the mobile experience first, then scaled up. 70% of traffic deserves a purpose-built experience.
[ 04 ]

Browse by look, buy on impulse

Visual merchandising sections that mirror in-store displays. Shoppers browse by style and occasion before they ever filter by size. Inspiration leads to purchase. The same psychology that works in malls, applied to screens.
[ 05 ]

Size confidence before checkout

Size guides and real-time availability built into the buying flow. When someone knows their size is in stock and fits true, they buy. When they don't, they leave. That one interaction drives return rates and conversion.
[ 06 ]

One design system for 20+ brands

Each brand keeps its visual identity. Crocs looks like Crocs. Blundstone looks like Blundstone. But the overall WeShoes experience stays consistent. Navigation, checkout, and trust signals are the same everywhere.
WeShoes desktop e-commerce platform — product listing with pricing and filters
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[ PRODUCT SHOWCASE ]

Desktop, Mobile, Product Page — All Designed to Sell

Three screen types, three different shopping behaviors. We designed each from scratch.

Desktop: browse without getting lost

Clean grid, smart filters, promo badges, and pricing visible at a glance. Shoppers find what they want without scrolling through noise. The layout does the work.

Mobile: designed for thumb-first shopping

Full-bleed campaign banners, curated 'Shop By Look' cards, and quick category access. Built for how people actually use their phones — browse, tap, impulse buy.

Product page: everything before the add-to-cart

Multiple angles, size selector, color swatches, reviews, and prominent pricing. The product page closes the gap between 'looks nice' and 'I'm buying this.'
WeShoes mobile app — New Collection banner and Shop By Look discovery
[ PROCESS ]

4 Months From Kickoff to Build-Ready Specs

[ 01 ]

Discovery and competitive analysis — 3 weeks

We audited the existing site's conversion gaps, studied competitor platforms (Zappos, ASOS, local players), and mapped WeShoes' multi-brand positioning. Interviewed stakeholders to understand why in-store works and online doesn't. Delivered: product strategy and redesign roadmap.

[ 02 ]

UX architecture and wireframes — 4 weeks

Designed the full information architecture: how categories are organized, how navigation flows on mobile vs. desktop, how someone goes from homepage curiosity to checkout. Wireframed every screen. Delivered: validated UX flows and interaction specs.

[ 03 ]

UI design and brand system — 5 weeks

Created the visual system: typography, colors, component library, and brand-specific templates for 20+ brands. High-fidelity mockups for every page type, tested against real product photos. Delivered: pixel-perfect designs and multi-brand style guide.

[ 04 ]

Technical specs and architecture — 4 weeks

Wrote full technical specifications, system architecture docs, and development-ready handoff. API contracts, data models, integration points, performance requirements. Everything WeShoes' dev team needed to build without guessing. Delivered: complete technical blueprint.

WeShoes product detail page — shoe image, pricing, and size selector
[ RESULTS ]

WeShoes Got a Complete Blueprint

Not wireframes. Not a pitch deck. A full product definition that their dev team could build from without asking questions.

A platform designed to sell, not just display

Complete product definition covering 70+ stores and 20+ brands. From category architecture through fully specced technical docs. Development-ready, no gaps

Mobile experience built for how people shop

70% of traffic is mobile. We designed the phone experience first, then scaled to desktop. Thumb-friendly, fast-loading, built for impulse and discovery

20+ brands, one consistent checkout

Every brand keeps its own look. Crocs feels like Crocs. But navigation, trust signals, and checkout are consistent across the entire WeShoes platform

Every screen moves people toward buying

Style discovery, size guidance, social proof. The entire flow is designed so shoppers go from curiosity to confident purchase without hitting friction
[ WHY GLOBALBIT ]

Why WeShoes Called Globalbit

They needed a team that gets retail e-commerce, multi-brand complexity, and mobile-first design. And one that ships specs, not just slides.

[ 01 ]

We've built retail platforms before

Espresso Club, multi-brand e-commerce, subscription commerce. We understand how online shoppers browse, compare, hesitate, and buy. WeShoes wasn't our first retail project.
[ 02 ]

Design that sells, not just design that's pretty

Our CEO Vadim Fainstein wrote a book on building apps people actually use. That same thinking drives how we approach e-commerce: every screen either moves someone toward buying or it gets redesigned.
[ 03 ]

14 apps hit #1 in their category

We design mobile-first because that's where the traffic is. WeShoes' 70% mobile audience got a purpose-built experience, not a desktop site squeezed into a phone.
[ 04 ]

We delivered specs, not mockups

User research, information architecture, UI design, graphical assets, and full technical specifications. WeShoes' dev team got a complete blueprint. No interpretation needed.

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